FIFA+ Collect

Available Now

platform overview

FIFA+ Collect is a platform where football fans can own and collect digital collectibles featuring iconic moments from FIFA's history, including the FIFA World Cup and FIFA Women's World Cup. It allows fans to acquire, trade, and showcase these digital assets, offering a unique way to engage with the sport's legacy.

I was involved in every part of this project, from soup to nuts – including pitching features to FIFA, working with Marketing and Sales teams, and Lead Designer for all systems and features.

Challenges:

For FIFA+ Collect, I focused on designing and balancing the in-game economy to optimize player progression and engagement. I worked closely with marketing teams to align game features with target audience expectations and market trends, ensuring strong product-market fit.

The outcome of my work, including fine-tuning price points and reward systems, was successfully maintaining game’s balance while maximizing retention and monetization, resulting in improved user engagement and sustained growth.

Additional Contributions:

I was responsible for the full design of the Challenge system in FIFA+ Collect, creating a framework that encouraged daily player engagement and long-term retention. The key focus was to craft challenges that were both motivating and balanced, offering meaningful rewards without disrupting the in-game economy.